Services

For individuals
and organisations.

Two core services — one focused on individual engineering leaders, one on the organisations they lead.

01

For individuals

Engineering Leadership Coaching

"The best leaders I've worked with didn't have all the answers. They knew how to create the conditions for others to find them."

Most Senior Engineering Managers and Tech Leads are promoted because they were exceptional individual contributors or strong team leaders. Very few are given the tools, space, or support to develop as leaders of people and organisations. This is where I come in.

I work 1:1 with Senior Engineering Managers, Tech Leads, and emerging engineering leaders who want to lead with more clarity, confidence, and impact. Drawing on 10+ years of engineering leadership experience across Booking.com and Marktplaats/Adevinta, I offer a practical, honest coaching relationship grounded in what actually works.

What we work on

Leadership effectivenessDeveloping your voice, style, and presence as a leader of people
Feedback & difficult conversationsBuilding the habits that create trust and psychological safety
Delivery & decision-makingCreating clarity when things are ambiguous or moving fast
Career navigationMoving from Senior EM to Director — or from IC to people leader
Managing up & sidewaysBuilding influence and trust with stakeholders and peers
Scaling into new scopeLeading larger organisations, multiple teams, or senior leaders

This is for you if

  • You've recently stepped into a larger leadership role and want to grow into it faster
  • You're a strong technical leader but want to develop the people and organisational side
  • You're preparing for a Director-level role and want to get there with intention
  • You feel stretched, reactive, or unclear — and want to lead more proactively

What you can expect

  • More confidence in high-stakes conversations and decisions
  • Clearer thinking about your role, your team, and your direction
  • Stronger relationships with your team, peers, and leadership
  • Practical tools you can use the week after each session

Engagements typically run 3–6 months, with fortnightly 1:1 sessions. I work with a small number of clients at a time to ensure each engagement gets the attention it deserves.

Let's talk →
02

For organisations

Organisational Design & Transformation Consulting

"The best engineering organisations aren't built by accident. They're designed — deliberately, collaboratively, and with a clear theory of how people and systems work together."

Engineering organisations going through growth, M&A, or strategic change face a specific set of problems: misaligned teams, unclear operating models, delivery that doesn't match ambition, and leaders who are stretched beyond their support systems. I help leadership teams diagnose what's actually happening — and design the conditions to fix it.

With a background spanning Booking.com, Marktplaats/Adevinta, and high-growth start-ups, I bring direct experience of building and scaling product engineering organisations at pace. I work as a strategic partner — not as someone who drops in with a slide deck and leaves.

Where I can help

Operating model designClarifying how engineering, product, and commercial teams work together
Team & org designStructuring teams for clarity, ownership, and scalable delivery
Engineering leadership developmentBuilding capability across your engineering management layer
Delivery transformationImproving how teams plan, prioritise, and deliver with less friction
M&A & change managementNavigating integration, restructuring, and organisational uncertainty
Experimentation cultureEmbedding product discovery and A/B testing as everyday practices

This is for you if

  • Your engineering organisation is growing faster than your operating model can keep up with
  • You're going through M&A or restructuring and need to bring clarity quickly
  • Product, engineering, and commercial teams aren't aligned — and it's costing you
  • Delivery is inconsistent and the root cause isn't technical

How I work

  • I start with a diagnostic — understanding what's actually happening before recommending anything
  • I work alongside your team rather than handing over a report and walking away
  • I'm framework-agnostic — I use what fits your context, not what I happen to know
  • Engagements are scoped to what you need: from a focused 4-week sprint to a longer-term partnership

Every engagement starts with a conversation. If there's a fit, we'll design something that makes sense for your context — not a packaged solution.

Start the conversation →